Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on trade dominated market but with a fast growing off trade channel.
We are recruiting to fill the position below:
Job Title: Commercialization Manager, Premium Core
Job Requisition ID: JR1100739
Location: Ikeja, Lagos
Job type: Full-Time
Qualification
Candidates should possess relevant qualifications
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Job Title: Brand Manager, Johnnie Walker
Job Requisition ID: JR1104965
Location: Lagos
Job type: Full-time
Job Description
The purpose of this role is to develop and deploy world class marketing business plans that are insight driven, consumer focused and commercially viable.
This role is accountable for brand market performance and is expected to lead or support interventions that unlock growth.
The role will also be charged with managing advertising and promotion resources as allocated, driving effective and efficient use of media spend and collaboration with the Shopper Marketing team to ensure BTL spend efficiency.
The role will link in with the Diageo Global brand teams (GBT’s) to ensure that key platforms are developed to serve our market needs.
Building purposeful winning brands:
Execute the Market Business Plan (MBP) for designated brands, leading development and execution of strategic growth drivers to achieve desired outcomes;
Craft compelling brand and strategic narratives that energise consumers and the business; lead connections planning as a social native and commercial realist;
Be adept at delivering brand content and experiences in all the moments that matter;
Manage the development and distribution of the brand content to consistently engage with consumers in culture to build MDS.
Driving Marketing Performance:
Consistently execute plans that beat volume, NSV and CAAP targets;
Leverage understanding of the category, customer profitability and the competitive landscape to deploy activities that create value for customers & the brand;
Manage the brand’s P&L levers to grow profitability with optimal use of A&P
Delivering Integrated Execution:
Strong creative judgment when evaluating creative ideas and giving simple, effective feedback vs fit to brief; multi-channel execution:
Create great plans and distribute content to grow salience and drive reach, recency, impact and reach among the target audience;
Pace and agility: knows what works for consumer and customer, and can guide others, to make the right marketing decisions at the right time;
Manages productive relationships with internal and external partners, including C&E, agencies and influencers, to achieve cultural traction, brilliant creative outputs and ROI;
Works with agencies to ensure optimal media mix; delivers effective and efficient media pans that drive impact, recency and reach.
Qualifications
3-4 years + experience in marketing in IPS and/or FMCG/Luxury good categories. Candidates should have had similar roles in peer companies.
Proactively Defines and Communicates Growth Opportunities: Takes the lead in understanding consumer and market contexts, identifying opportunities and threats for brands across short and long-term horizons, and effectively communicates these insights.
Consumer Insight: Actively seeks innovative methods to engage with consumers by delving deeper into their motivations and understanding their evolving needs.
Strategic Planning: Develops robust plans and briefs grounded in a comprehensive understanding of consumers and market dynamics, focusing on driving sustainable growth.
Creation and Execution: Leads the development and implementation of brand activities across Above-The-Line (ATL) and Below-The-Line (BTL) channels, ensuring adherence to minimum execution standards for an optimal consumer experience.
Monitoring and Evaluation (M&E): Guides the business in identifying and prioritizing impactful growth drivers while discontinuing less effective strategies, ensuring resource allocation is aligned with strategic objectives.
Skills:
Strategic thinking - A strategic and visionary leader able to make bold strategic choices that deliver for the short and long term.
Commercial acumen – An understanding of business end to end and providing robust counsel to the executive team.
Performance driven - Has an acute focus on performance and results, is highly accountable and determined to win.
Agile - Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,
Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.
Personally resilient – able to maintain emotional balance in the face of pressure and high-performance expectation.
Externally focused - Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.
Invest in Talent – Track record of leading leaders and ability to build and nurture high performing teams and insightful into what drives performance.
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Job Title: Revenue Growth Manager
Job Requisition ID: JR1104823
Location: Ikeja, Lagos
Job Type: Full time
Purpose of Role
The Revenue Growth Manager (RGM) is responsible for implementing strategic RGM principles in service of West & Central performance and supporting the region in strengthening and embedding RGM capabilities, for the Diageo direct team and partner capabilities.
They will leverage data-driven insights and RGM tools to inform revenue and profit growth decisions, ensuring we execute & leverage all levers of RGM.
Top Accountabilities
Build W&C 3-year RGM strategy, including all RGM levers, price/mix, pack, customer/channel mix, and collaborate with markets to deploy and embed pricing, mix and promo guidelines to drive sustainable and profitable
Build a 3-year margin & market expansion roadmap to deliver a sustainable commercially viable model for Diageo and partners
Partner with relevant stakeholders to define and implement RGM levers that deliver sustainable revenue growth and margin expansion opportunities.
Trade investment governance and controls are in place to ensure all activities are pre-approved and post evaluated to ensure investments are delivered.
Develop and cascade across the region data-driven insights, tools and strategies that support revenue growth and profitability goals.
Partner with the pricing team on innovative pricing models and go-to-market strategies to maximise revenue potential
Lead post-project learning sessions, by building a return-on-investment driver understanding and constantly seek to improve return of total customer investment
Lead and complete projects that build RGM capability and create new value for Diageo and our customers
Drive continuous improvement initiatives to enhance commercial standards and deliverables
Bring external customer and consumer insights and stay abreast of industry trends, market dynamics, and emerging technologies to anticipate opportunities and challenges
Complexity of Role
Requires in-depth understanding of RGM levers (Headline Pricing,
Promotional Effectiveness and Trade Terms, Pack and Format
Architecture, and Trade/Portfolio Mix) and impact of changes on value chain
Demonstrates commercial experience (finance, category/commercial insights, and/or sales) to guide internal conversations with sales and finance, and external conversations with distributors and customers
Needs to understand different market archetypes and route to market complexities by channel (ex: On-Trade vs. Retail, Promotional discounts, etc.)
Requires critical technical skill and systems ability on internal and syndicated data sources and reporting tools
Understands Alcohol sales in a regulated landscape as well as markup/margin structure of beverage alcohol
Qualifications, Experience, and Leadership
5 years plus of business experience, in commercial especially Revenue and category Growth, pricing, Promo optimisation, Mix management and trade investment roles at global or regional roles within a multinational.
Ideally cross-functional experience across Category Development, Category Management, marketing, sales and/or finance
Experience of using RCG recommendations as part of broader customer negotiations
Leadership skills – demonstrated significant initiative, tenacity, and leadership in prior job.
Able to build strong relationships, with good stakeholder management, alignment and influencing skills
Ability to distil massive amounts of data form various sources into a clear and compelling customer story/ insight.
Able to actively coach and develop others to enable performance and to address the future talent needs of the business,
Ability to move seamlessly between high level strategy and operational execution
Evidence of brilliant management of a P&L, demonstrable examples of balanced and effective investment decisions and market share growth, plus a history of in-flight Business Performance Management and course correction
Evidence of successfully having driven change / or a major transformation and embedding new ways of working
Project Management experience and MS office – excellent Excel and PowerPoint skills.
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Job Title: Business Effectiveness Manager
Job Requisition ID: JR1104712
Location: Lagos
Job type: Full-time
Job Description
As Business Effectiveness Manager, you will be responsible for driving great insights through commercial execution reporting to ensure quicker decisions are made, drive business goals and targets and instil accountability at all levels.
You will support with capability planning and build for teams and 3rd party, any route to market optimisation and commercial transformation programmes.
Responsibilities
You will be responsible for:
Developing regular reports and dashboards to track key performance indicators (KPIs) and metrics.
Conducting market research to understand market dynamics, identify trend and growth opportunities.
Analysing sales data, market trends, and consumer behaviour to provide actionable insights.
Supporting strategic planning processes and commercial decisions by providing data-driven insights.
Measuring the effectiveness of trade spend, BTL activities through ROI analysis and provide recommendations for optimizing spend based on performance metrics.
Ensuring data integrity and accuracy across all reporting systems.
Collaborating with Head of Customer Marketing and Business Effectiveness to develop relevant training materials (assist in facilitating training where required)
Partnering on 3rd Party capability audit where necessary and provide insights on opportunity areas.
Supporting with process optimisation, commercial transformation projects as required.
Requirements
To be successful in this role, you will need:
Degree in Business Administration, Finance, Economics or any related field.
Experience of working in sales and/or customer marketing.
Experience in Sales Operations, Commercial capability and Route to Market transformation is desirable.
Proven commercial acumen with strong analytical skills, able to translate data into actionable insights.
High sense of initiative, drive and ownership, ability to work independently.
Proficiency in data analysis tools such as Excel; experience in visualisation tools like PowerBI is a plus.
Excellent communication and presentation skills. Ability to present complex data to stakeholders.
Basic industry, category and competitor knowledge
Ability to work collaboratively in a fast-paced environment.
Flexibility, entrepreneurial spirit, and ability to work with multiple stakeholders.
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Job Title: Head of Customer Marketing & Business Effectiveness
Job Requisition ID: JR1104710
Location: Ikeja, Lagos
Job type: Full-time
Job Description
The Head of Customer Marketing and Business Effectiveness will facilitate the joined-up planning of customer-focused marketing initiatives in collaboration with partners.
This role is focussed on ensuring commercial execution, business operations, capability and channel execution in line with plans.
This role is accountable for defining competitive route to consumer for our APM business, commercial transformation strategy, and ensuring world class commercial capability standards for Diageo and for our partners to deliver Every Day Great Execution. The role will also focus on robust target setting and reporting.
The role is responsible for delivering the NSV and market share growth through excellent outlet execution plans, efficiencies and capability strategies.
Key Accountabilities
Collaborate with Marketing, Commercial and Partners to develop annual and long-term customer marketing strategies and plans to deliver profitable growth.
Align on annual budget plans for customer marketing activities ensuring optimal allocation of resources against priorities.
Ensures and monitors the execution of brand plans, BTL activities, commercial, shopper and consumer plans in trade through periodic market visits and reporting.
Responsible for management of commercial metrics, reports, dashboards and insights.
Leverage data analytics and research to understand customer behaviour and preferences, competitive landscape, consumer trends to inform strategic decisions and opportunities for improving sales revenue and market share growth.
Work closely with the Commercial and Finance teams to align on revenue targets and promotional activities.
Monitor and track key performance indicators (KPIs) to measure the effectiveness of commercial and customer marketing plans.
Ensure all customer marketing activities comply with regulations and company policies.
Ensure Route to Consumer optimisation and EDGE.
Provide leadership to the Commercial team to ensure full alignment and embedding of the defined sales process, standards and measurement.
Partner to develop and embed world-class Commercial Capability plans for internal teams and partners.
Qualifications, Experience and Leadership
Degree in Marketing, Business Administration or related field.
7+ years’ experience in a variety of Commercial roles, e.g. Sales, Customer Marketing and Sales Operations.
Relevant Customer Marketing experience in consumer goods industry is essential.
Experience in leading Commercial Transformation programmes.
Strong analytical, numerical skills, ability to interpret complex data to drive actionable insights.
Strategic thinking, ability to shape the future and stakeholder management.
Excellent communication, presentation skills and able to influence senior stakeholders.
Results orientation, driven to achieve and exceed targets, and robust disciplined performance management.
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